Article: Tips For Artists & Craftspeople

This article will help artists or craftspeople to make more sales and money thus becoming more successful! ;

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The world and the Internet are filled with artists. Artists are everywhere! Because of the competition, only a few get noticed and make money at it. ;

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Take these for instance, on the Internet, Artmajeur, WWAR, Yessy and Fine-Art. Sure they receive an immense amount of visitors per month, Artmajeur has over 18,900 artists and over 408,000 pieces of art, WWAR has almost 16,000 artists and over 100,000 pieces of art, Yessy has at least 15,000 artists and over 167,000 pieces of art and Fine-Art has 5,000 artists and 53,000 pieces of art. Your 100 art pieces will be lost in those numbers! ;

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It takes numerous traits to be an artist and businessperson! Some can be taught and some cannot. ;

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* Choose a medium that you have a passion for. ;

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* Do your homework. Study that medium; study the style of all the artists in the world in that medium that you can. ;

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* Do what 99% of people won't do. ;

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* Give yourself a business name, example: {First Name Last Name Acrylic Painting Artist} and open a completely separate bank account for the business. ;

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* Create your own style! Be different and stand out from the crowd. TV show producers and magazine editors look for this and it also eliminates most of the competition. ;

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* Offer your art in a wide price range. Have something for all wallet sizes. ;

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* Always give the customer more than they expected to get. ;

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* People love to deal with professionals. Present a class act. Always present yourself, art and business in a professional matter. That includes having a logo, letterhead, business card and the merchandising that accompanies your art. ;

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* Sell your artwork merchandised with a certificate, folder and a brief biography/profile, especially if it is a one of a kind piece. People appreciate this and it also documents the piece for future reference. Tell a little about the piece in a description such as the title of the piece, what type of medias were used in creating it, the style of art it is, its size, the year it was created and always sign it. ;

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* No matter where you are selling, if you give the majority of people too many choices, they get confused, overwhelmed and can't make a decision on what to buy. Depending on the size of artworks you create, Exhibiting 25-50 should give enough of a selection without being overwhelming. ;

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Keep an album portfolio handy and if people wish to see more, you can let them browse through it. Better yet, you can leave it close to you and people will look through it. Just keep a close eye on it. Make sure that all the photos are marked with the artwork name, medium and price. They have albums with room above the photo so you can place 1" x 3" white or transparent labels. You can even write sold on the ones, you have sold. ;

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You can also direct and help people decide which will create more sales by for example if you sell limited edition prints, marking the prints that sell best. Actually with the above, people will go one of two ways, they will either decide to go with something that is marked that they like or decide not to follow the crowd and purchase something that isn't marked. All artists have favorites of their artworks, just mark your favorite ones. If you have a lot, alternate them with each show or exhibition. ;

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* Get a merchant account so you can accept credit cards. You should be able to get one for less than $60.00 per month. A lot of people like using them to make purchases. 75% of my sales are paid with a credit card and 9 out of 10 of my credit card sales, people use either Visa or MasterCard. It is rare that anyone gets denied a Merchant account, the reason being you are not applying for any type of credit. Usually merchant accounts get 1% - 3% commission on every sale. ;

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* Always include a minimum of 6 business cards with each piece sold. The majority of people have an inner circle of 6-9 friends. You can bet those friends are going to see your piece probably in the next few months. Believe me, people give those cards to their inner circle of friends. In fact, several times over the years, I have had people contact me and ask if I could send them some more cards, because they had more friends that had seen the piece they had and were interested in my work. ;

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* Don't be afraid to be different. Do not follow a trail, make the trail for others to follow you. ;

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* Always price your art so you have room to barter. Leave yourself say 10% for this. A certain percentage of people love doing business this way. It makes them fell good. Caution do not take this too far! ;

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* Give a small percentage {3% is good} discount for customers paying in cold cash versus say credit cards. ;

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* If you accept credit cards and the customer is paying for the artwork with a credit card, offer them a two or three-payment plan if the purchase is say over $100.00. This will generate more sales and give some of your customers a chance and way to buy and own your art. This is especially good during the Christmas season. ;

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* Have a quantity buying discount schedule. This works well for companies and corporations that like to buy gifts for their employees and during the Christmas season. ;

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* Always respond and return phone calls and e-mails as promptly as possible. It makes one extreme difference! Preferably within 24 hours. When I phone or e-mail people a lot of times the first response over the phone or line they write in their e-mail is thank you for contacting me back so quickly. ;

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* Hard work! Long hours! These are the two most important factors that will help you create your own luck. ;

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* Remember all criticism is are people stating their opinions. Should go in one ear and out the other. After all, you are the one expressing yourself! Only a small percentage of people are going to like your art. All artists have their followers. ;

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* Remember that there are three ways to do anything in life the wrong way, the right way and your way. ;

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* Believe in yourself and know when your art is among the best. You will know this from the body language, facial expressions, and the eyes {eye contact} of the people viewing your art. ;

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* Convey a positive attitude at all times and only associate yourself with people that have positive attitudes about you and your work. Get rid of the nonbelievers and pessimists! ;

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* Never give up no matter how hard it gets. Have persistence and determination. ;

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* Don't listen to relatives, friends, neighbors, and coworkers or any one else that gives you that line of bull that artists starve! ;

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* Be a jack-of-all-trades master of none. Learn as much as you can about business, self-promoting, advertising, merchandising, photography or any other subjects they will help and save you money in your business. After all an artist is an entrepreneur. The only one that can truly sell your art is you! ;

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* Treat all clients as if they were made of gold because they are precious. ;

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* Never do commissioned work without a written and signed contract! ;

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* Even with a written and signed contract never start work on a commissioned job without first receiving 30%-50% deposit upfront of the total price! ;

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* Never sign or sell a creation you are not proud of! ;

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You should always price your work, regardless of where it is being sold. You should include shipping and handling in the USA in the retail price. Most people will not take the time to contact you for a price and they hate to ask. Also people will think you are playing the price game. Here's how it goes. The first person or couple of people that contact you, you quote a price. If they accept without hesitation you will probably assume you are not asking for enough and raise it. The next contact you raise the price. Vice versa if you do this say a couple or three times and they do not buy you will probably assume you are asking to much and lower the price. The problem is that customers know this. ;

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Pricing your work shows professionalism, shows you have confidence in yourself, you have put a price on yourself and that you are not playing the price game. Remember price is a matter of opinion; you are not going to please everybody! ;

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* Have an unconditional 100% money back guarantee, the longer the time period from the time of purchase the better. Include that shipping and handling will be paid by you to return the piece back to you within that time period. Your customers will believe that you must have a lot of confidence in the piece to sport such a powerful guarantee, which in turn gives them a lot of confidence about buying from you. ;

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* Never sell your pieces on auction places like ebay or Ubid. You are not going to get anything for them. The majority of people that place bids at such auction places are only looking for bargains. Handcrafted and art pieces have no place at these types of auctions. Once you start selling at the low price levels, you will have one heck of a time ever getting more for your work. ;

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I once had an art critic and appraiser tell me when he looks at a piece, he arrives at a certain price in his mind, if the price the artist is selling the piece for is under priced he turns around and walks off, never giving the piece or artist another thought. The reasons being are, the artist could not possibly know their self, have very much confidence in their self, know how much talent they actually have and apparently are not too worldly as to know what the finer material things in life sell for. ;

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* Never stop learning!