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Article: Tips For Artists & Craftspeople

Take these for instance, on the Internet, Artmajeur, WWAR, Yessy and Fine-Art. Sure they receive an immense amount of visitors per month, Artmajeur has over 18,900 artists and over 408,000 pieces of art, WWAR has almost 16,000 artists and over 100,000 pieces of art, Yessy has at least 15,000 artists and over 167,000 pieces of art and Fine-Art has 5 Johnny J W Morlan
January 21 2004

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Some of Johnny's creations have been bought by or given as presents to professional people, foreign dignitaries of state, celebrities and even the President and the First Lady of the United States.

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Tips To Becoming A Successful Artist
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This article will help artists or craftspeople to make more sales and money thus becoming more successful! ;

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The world and the Internet are filled with artists. Artists are everywhere! Because of the competition, only a few get noticed and make money at it. ;

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Take these for instance, on the Internet, Artmajeur, WWAR, Yessy and Fine-Art. Sure they receive an immense amount of visitors per month, Artmajeur has over 18,900 artists and over 408,000 pieces of art, WWAR has almost 16,000 artists and over 100,000 pieces of art, Yessy has at least 15,000 artists and over 167,000 pieces of art and Fine-Art has 5,000 artists and 53,000 pieces of art. Your 100 art pieces will be lost in those numbers! ;

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It takes numerous traits to be an artist and businessperson! Some can be taught and some cannot. ;

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The Tips Are Not In Any Particular Order, Each One Is Important
You Will Find Out, The More Tips You Initiate,
The More Successful You Will Become!
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* Choose a medium that you have a passion for. ;

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* Do your homework. Study that medium; study the style of all the artists in the world in that medium that you can. ;

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* Do what 99% of people won't do. ;

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* Give yourself a business name, example: {First Name Last Name Acrylic Painting Artist} and open a completely separate bank account for the business. ;

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* Create your own style! Be different and stand out from the crowd. TV show producers and magazine editors look for this and it also eliminates most of the competition. ;

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* Offer your art in a wide price range. Have something for all wallet sizes. ;

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* Always give the customer more than they expected to get. ;

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* People love to deal with professionals. Present a class act. Always present yourself, art and business in a professional matter. That includes having a logo, letterhead, business card and the merchandising that accompanies your art. ;

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* Sell your artwork merchandised with a certificate, folder and a brief biography/profile, especially if it is a one of a kind piece. People appreciate this and it also documents the piece for future reference. Tell a little about the piece in a description such as the title of the piece, what type of medias were used in creating it, the style of art it is, its size, the year it was created and always sign it. ;

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* No matter where you are selling, if you give the majority of people too many choices, they get confused, overwhelmed and can't make a decision on what to buy. Depending on the size of artworks you create, Exhibiting 25-50 should give enough of a selection without being overwhelming. ;

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Keep an album portfolio handy and if people wish to see more, you can let them browse through it. Better yet, you can leave it close to you and people will look through it. Just keep a close eye on it. Make sure that all the photos are marked with the artwork name, medium and price. They have albums with room above the photo so you can place 1" x 3" white or transparent labels. You can even write sold on the ones, you have sold. ;

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You can also direct and help people decide which will create more sales by for example if you sell limited edition prints, marking the prints that sell best. Actually with the above, people will go one of two ways, they will either decide to go with something that is marked that they like or decide not to follow the crowd and purchase something that isn't marked. All artists have favorites of their artworks, just mark your favorite ones. If you have a lot, alternate them with each show or exhibition. ;

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* Get a merchant account so you can accept credit cards. You should be able to get one for less than $60.00 per month. A lot of people like using them to make purchases. 75% of my sales are paid with a credit card and 9 out of 10 of my credit card sales, people use either Visa or MasterCard. It is rare that anyone gets denied a Merchant account, the reason being you are not applying for any type of credit. Usually merchant accounts get 1% - 3% commission on every sale. ;

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* Always include a minimum of 6 business cards with each piece sold. The majority of people have an inner circle of 6-9 friends. You can bet those friends are going to see your piece probably in the next few months. Believe me, people give those cards to their inner circle of friends. In fact, several times over the years, I have had people contact me and ask if I could send them some more cards, because they had more friends that had seen the piece they had and were interested in my work. ;

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* Don't be afraid to be different. Do not follow a trail, make the trail for others to follow you. ;

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* Always price your art so you have room to barter. Leave yourself say 10% for this. A certain percentage of people love doing business this way. It makes them fell good. Caution do not take this too far! ;

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* Give a small percentage {3% is good} discount for customers paying in cold cash versus say credit cards. ;

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* If you accept credit cards and the customer is paying for the artwork with a credit card, offer them a two or three-payment plan if the purchase is say over $100.00. This will generate more sales and give some of your customers a chance and way to buy and own your art. This is especially good during the Christmas season. ;

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* Have a quantity buying discount schedule. This works well for companies and corporations that like to buy gifts for their employees and during the Christmas season. ;

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* Always respond and return phone calls and e-mails as promptly as possible. It makes one extreme difference! Preferably within 24 hours. When I phone or e-mail people a lot of times the first response over the phone or line they write in their e-mail is thank you for contacting me back so quickly. ;

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* Hard work! Long hours! These are the two most important factors that will help you create your own luck. ;

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* Remember all criticism is are people stating their opinions. Should go in one ear and out the other. After all, you are the one expressing yourself! Only a small percentage of people are going to like your art. All artists have their followers. ;

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* Remember that there are three ways to do anything in life the wrong way, the right way and your way. ;

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* Believe in yourself and know when your art is among the best. You will know this from the body language, facial expressions, and the eyes {eye contact} of the people viewing your art. ;

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* Convey a positive attitude at all times and only associate yourself with people that have positive attitudes about you and your work. Get rid of the nonbelievers and pessimists! ;

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* Never give up no matter how hard it gets. Have persistence and determination. ;

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* Don't listen to relatives, friends, neighbors, and coworkers or any one else that gives you that line of bull that artists starve! ;

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* Be a jack-of-all-trades master of none. Learn as much as you can about business, self-promoting, advertising, merchandising, photography or any other subjects they will help and save you money in your business. After all an artist is an entrepreneur. The only one that can truly sell your art is you! ;

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* Treat all clients as if they were made of gold because they are precious. ;

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* Never do commissioned work without a written and signed contract! ;

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* Even with a written and signed contract never start work on a commissioned job without first receiving 30%-50% deposit upfront of the total price! ;

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* Never sign or sell a creation you are not proud of! ;

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* Pricing their artwork is very difficult for most artists! There are so many variables involved. If you do #5 above you should be able to command the price you want. If you are doing the same style as other artists, price your work competitively to theirs. With limited editions, the fewer that you will be creating, the more money you can charge. With one of a kind, custom made and commissioned pieces, you should be able to argue and command the price you want, as there will be no other like it.

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You should always price your work, regardless of where it is being sold. You should include shipping and handling in the USA in the retail price. Most people will not take the time to contact you for a price and they hate to ask. Also people will think you are playing the price game. Here's how it goes. The first person or couple of people that contact you, you quote a price. If they accept without hesitation you will probably assume you are not asking for enough and raise it. The next contact you raise the price. Vice versa if you do this say a couple or three times and they do not buy you will probably assume you are asking to much and lower the price. The problem is that customers know this. ;

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Pricing your work shows professionalism, shows you have confidence in yourself, you have put a price on yourself and that you are not playing the price game. Remember price is a matter of opinion; you are not going to please everybody! ;

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* Have an unconditional 100% money back guarantee, the longer the time period from the time of purchase the better. Include that shipping and handling will be paid by you to return the piece back to you within that time period. Your customers will believe that you must have a lot of confidence in the piece to sport such a powerful guarantee, which in turn gives them a lot of confidence about buying from you. ;

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* Never sell your pieces on auction places like ebay or Ubid. You are not going to get anything for them. The majority of people that place bids at such auction places are only looking for bargains. Handcrafted and art pieces have no place at these types of auctions. Once you start selling at the low price levels, you will have one heck of a time ever getting more for your work. ;

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I once had an art critic and appraiser tell me when he looks at a piece, he arrives at a certain price in his mind, if the price the artist is selling the piece for is under priced he turns around and walks off, never giving the piece or artist another thought. The reasons being are, the artist could not possibly know their self, have very much confidence in their self, know how much talent they actually have and apparently are not too worldly as to know what the finer material things in life sell for. ;

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* Never stop learning!

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Your work is fantastic and unique.
I love your creations and know a lot of thought and effort
went into creating such brilliant and artistic masterpieces.
Congratulations and well done.
Troy B - Australia.
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I am in awe of your unique wood creations. What an art!
Sandra K - Georgia
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What beautiful works of art you do with wood!
Michelle W - Virgina
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Beautiful works of art.
Patrick C - Pennsylvania
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BEAUTIFUL WORKS OF ART!
KIM D - Georgia
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I love wood and you have really made it into great works of art! Love them!
Joni F - Oregon
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These creations are great! I only wish that I had this kind of talent.
You are truely an artist.
Charles S - Ohio
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Dear Mr. Morlan,
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I am the recipient of one of your wood creations.
I would just like to say your services are very special,
which make the gifts even more memorable and cherished.
The services that you offer are very hard to find nowadays.
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Mildred Halliburton - Michigan
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I am genuinely impressed with your expert craftsmanship and unique vision...so freshly expressed in your superbly executed creations, being, at once, utilitarian and aesthetically satiating....!! Bravo...I am, again, inspired!
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Dan Owens
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Your Work Is Fantastic!
Pauline Lionel-Ickenox Art Agency Ltd.
London, England
 

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 Hello & Welcome! Woodworking Artist Johnny {J W} Morlan’s Newsletter   Johnny has more than 20 years of experience working with wood and has worked more than 500 different species of wood. He normally keeps more than 125 species in stock.

 Hello, Welcome To My Gallery   Hello, Welcome To My Gallery! I Am Very Pleased To Have You As A Guest I Hope You Have A Pleasant Experience.

 J W's Woodworking Column   I started this column because of my desire to share my woodworking experiences and to teach and help people become better woodworkers. I have more than 20 years of experience working with wood and have worked more than 500 different species of wood. I normally keep more than 125 species in stock.

 Woodworking Artist Johnny {J W} Morlan Personal Quotes   * "Just because a woodworker makes an object from a beautiful figured piece of wood does not make them a woodworking artist or the piece a work of art. Nature created the wood, not them! True wood art has intricateness!" Johnny W Morlan

 Facts About Wood & Trees 2   * The tree specie with the largest undivided leaves is the Bigleaf Magnolia {Magnolia macrophylla}. The leaves are 7 to 12 inches wide and 12 to 32 inches long. * In an article written in 2004 and featured in the weekly magazine Nature, it states that theoretically, the tallest possible height that any tree could obtain is 400-425 foot. This is be

 Box Construction & Wood Finish Techniques   Johnny has more than 20 years of experience working with wood and has worked more than 500 different species of wood. He normally keeps more than 125 species in stock. Some of Johnny's creations have been bought by or given as presents to professional people, foreign dignitaries of state, celebrities and even the President and the First Lady of th

 How Woodworking Differs From Other Art Mediums   The art medium of woodworking differs from all other art mediums in numerous ways. In this day and age, the woodworker has to be environmentally conscientious because in today's society the rainforests and the depletion of trees is a major concern.

 Five Star Reviews Magazine's Review/Write Up Of J W Morlan's Unique Wood Gifts   Five Star Reviews Magazine, A National United States Publication That Reviews Travel Destinations, Restaurants, Spas, Products, Services & Events In The Realm Of Business & Entertainment. Their Staff Writers Have Worked For FoodTV, Travel & Leisure, Gourmet Magazine, Vogue, Elle, USA Today & Oprah.

 Information About Custom Made Or Commissioned Orders   Custom Made Boxes, Such As Jewelry, Music, Keepsake, Treasure, Cremation, Recipe File & Cigar Humidor. Custom Made Office Pieces, Such As Desk Sets, Desktop Business Card Holders, Multiple Business Reception Area Desktop Business Card Holders, Pens, Pen Sets, Letter Openers, Single, Double, Triple & Quadruple Level Letter Trays.

 Facts About Wood & Trees 1   There are two types of trees that it is impossible to tell how old they are by counting their growth rings. Trees produce growth rings because of the distinguishable temperature changes that occur over a yearly cycle causing their growth to slow down and speed up.

 Story: What Started Me Wood Collecting?   I had been working in a lumberyard and hardware store for about a year, it was 1983. One day I went out to the lumberyard part to snoop around. I went way back into one of the lumber storage buildings and found a large pile covered with a dirty old canvas. When I removed the canvas, I found a bunch of old, dirty and dusty lumber.

 Payment Options, Shipping & Handling Charges For Orders Outside Of USA   At The Beginning Of Each Pieces Description, Is The Shipping Weight In Pounds. Prices Include Insured Shipping & Handling To USA Addresses.

 Business Information   "Excellence is the result of caring more than others think is wise, risking more than others think is safe, dreaming more than others think is practical and expecting more than others think is possible." Mac Anderson Johnny has owned and operated his business full time since 1989. Johnny started the business because of the love and passion of worki

 Woodworking Artist Johnny {J W} Morlan Studio Shop   It is no secret that for 23 years Johnny's shop studio was 405 square foot or smaller in size, {new shop studio is 750 square foot}. All of his tools are average priced. Even with the shops the size they were, he still built small wine, humidor and stereo cabinets. Johnny takes great pleasure in showing and teaching hobbyist woodworkers that have a

 Article: Tips For Artists & Craftspeople   Take these for instance, on the Internet, Artmajeur, WWAR, Yessy and Fine-Art. Sure they receive an immense amount of visitors per month, Artmajeur has over 18,900 artists and over 408,000 pieces of art, WWAR has almost 16,000 artists and over 100,000 pieces of art, Yessy has at least 15,000 artists and over 167,000 pieces of art and Fine-Art has 5

 Article: Lumber Grades   Lumber Grades & Ways Lumber Is Priced & Sold, Author Johnny W. Morlan: In this article I will not go into explaining the rules of grading hardwood or softwood lumber as they are very complicated and lengthy. I will list the grades that are sold, the dimensions that are available and the ways retailers price and sell lumber.

 Article: Wood Movement & Projects   How To Insure Wood Movement Doesn't Ruin Your Project, Author Johnny W. Morlan: I place each species of wood into one of four wood movement categories, they are minute, small, average and great.

 Article: Wood Movement & Environment   Your Indoor House Environment & Wood Movement, Author Johnny W Morlan: Wood is either classified hardwood or softwood. Hardwood comes from {flowering} broadleaf trees. Softwood comes from {conifers}cone-bearing trees. There are exceptions to this. For instance Balsa and Basswood are hardwoods even though they are extremely soft.

Artworks Styles : Contemporary - Functional Art
Artworks Topics : Woodworking
Artworks Media : Wood



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